Responsive design is probably the hottest buzzword in the eCommerce world today, mostly because of Google (we’ll explain). One of our last blog posts mentioned responsive design as a trending topic. In this post, we’ll go into more detail about how you can add value to your eCommerce site with responsive web design (RWD).
The topic of RWD started trending earlier this year when Google announced that it will award responsive sites more favorably in search. Essentially, sites that are mobile-friendly will fare better in search results. Your SEO department or manager will be thrilled! It doesn’t stop there, though. Non-responsive sites lose up to 12% of web traffic, making SEO a nightmare. If you want to be at the top of search results, you must adjust your site to be responsive. Few people visit the bottom of the first page of a Google search, much less the second page.
Aesthetics and user experience are another piece in this puzzle. No one wants to visit a site on a mobile device and struggle will the scroll bars and clicking links. This is especially true for eCommerce stores because if I can’t easily purchase the product, I’ll likely leave the site. The site should respond to you, the user. Most users typically leave a site if they can’t navigate with ease. In fact, 61% will leave a site if it’s unresponsive. These numbers can’t be ignored.
Also, don’t use flash. Google will not be happy with your site if this is the case. It’s really the icing on the cake.
Moral of the story — listen to Google. Google is king. Your marketing or SEO manager probably wants to see your store at the top of a Google search because that means exposure, leads, and sales!