Improve the customer experience
Site search is one of the most important features when creating a great customer experience. Shoppers at the end of the buying journey know what they want to purchase and navigate first to the search bar to find a product.
Site search is even more crucial in B2B ecommerce as buyers often search for part numbers or specific components, and returning the correct search is critical to conversion. Buyers that don’t find the part or product they seek will quickly bounce to another vendor.
More Site Search with Znode
Search Tools to Increase Conversions
Znode site search has a rich tool set specifically developed for a leading customer experience and increased conversions including:
Searchandising
Use
analytics and search data to gather insights to build product
promotions and drive sales. Populate landing pages with real-time search
results and promotions.
Boost & Bury Functionality
Take
control of online merchandising by choosing which products to showcase
and which to suppress. Flexible boost & bury features allow
ecommerce managers and marketers to push products based on market
trends, inventory considerations, and promotional initiatives.
Faceted Search
Improve product search results and streamline the shopper’s journey. Use product filters to expose valuable information in an easy-to-shop format and put each attribute front and center.
B2B & B2C Algorithms
Leverage
sophisticated group and profile-based algorithms for personalized
search results. Intelligently designed algorithms are unique for B2B and
B2C use cases.
Natural Language Processing
Rely
on natural language processing, including stop words, synonym-based
search, spelling correction and keyword redirects, to ensure that
shoppers get high-quality search results on the first try - regardless
of phrasing, typos and grammar.
Auto-Complete
Help
buyers quickly find the products they are searching for. Powered by
ElasticSearch, Znode search results are auto populated and include
product photography.
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