Drew Shoe Steps-Up Multi-Brand, Multi-Store Ecommerce with Znode
Situation
Drew Shoe has been involved in the footwear industry since 1875 and is a branded manufacturer of all types of footwear from therapeutic comfort footwear to fashion forward designs. Included in the Drew Shoe brand portfolio are Ros Hommerson, Bellini, and PennyLovesKenny brands.
Challenge
The Drew Shoe brand portfolio created some unique ecommerce challenges. Each shoe brand has a unique story and audience forcing the company to implement multiple ecommerce platforms with specific user experiences by brand. This created inefficiencies in both the functional and technical management of ecommerce, as well as increased total cost of ownership for supporting the platforms. The opportunity for business-to-business (B2B) ecommerce also existed via Drew Shoe’s leadership in the orthopedic footwear space to service distributors, clinics, and doctor’s offices.
Additionally, the existing integration with Drew Shoe’s Everest ERP system was insufficient and was unable to pass ecommerce orders into the system of record without manual assistance from the customer service team. Each ecommerce platform interacted with the ERP differently.
Solution
Drew Shoe selected Znode as it’s multi-brand, multi-store enterprise ecommerce platform and partnered with Nivi Solutions to launch drewshoe.com and roshommerson.com with distinct brand experiences for each website. The native Znode site theme delivers simple browsing and ordering experience for all Drew Shoe customers while providing multitudes of configurations for the user experience.
With Znode, Drew Shoe is also able to execute a sustainable digital maturity plan to bring the two remaining portfolio brands online and a B2B digital sales channel all managed from one central administration console and database. Additionally the integration between Znode and Everest ERP allows orders to flow seamlessly into Drew Shoe’s ERP system for fulfillment. Drew Shoe also utilizes Znode’s native site search capabilities to merchandise and promote products and increase revenue.
Znode and Nivi Solutions have allowed Drew Shoe to drive efficiencies in the functional and technical management of the respective online stores, while growing online revenue.