womack distributes b2b ecommerce success with znode

Situation

Womack Machine Supply has been a leading industrial distributor of supplies and components for hydraulic, pneumatic, and automation control systems for over 60 years. The company represents leading manufacturers of fluid power and industrial control products, and supplies customers with individual components and complete systems in industries including energy, agriculture, construction, and defense.

Challenge

As a distributor, Womack faced a number of unique requirements for selling its industrial products online. Womack receives a significant amount of product information from manufacturers, necessitating a centralized location to store and enrich this data for ecommerce. Representing multiple brands and product lines creates a challenge in that distribution agreements do not adhere to the same territories, thus Womack needed a platform that would enable restriction of products by geography. Like most distributors, Womack relied heavily on its ERP, and integration with it (Epicor) was important. To address these challenges and provide its customers with a more convenient shopping experience, Womack needed a new B2B ecommerce platform.

Solution

To improve customer experience and increase sales online, Womack chose Znode as its B2B ecommerce platform. Znode’s  built-in PIM allows Womack to easily store and enrich product information from manufacturers in a centralized location, and manage catalogs for the company’s array of brands and products. Znode’s flexibility allowed Womack to quickly create custom checkout rules that meet its product distribution requirements. Womack also chose to utilize Znode’s connector framework to integrate into its ERP, as Znode offered a more scalable and reliable connector that easily extends into existing systems without additional licensing costs.