Rogan’s Shoes is a Perfect Fit for Znode
Situation
Rogan’s Shoes is a Midwestern footwear retailer headquartered in Racine, Wisconsin. Since launching in 1971, the family shoe company has grown to 32 brick and mortar stores in four states. Rogan’s Shoes entered the world of ecommerce in 2004, and although excited to begin selling its products online, the company soon encountered the difficulties of launching an ecommerce platform.
Challenge
Rogan’s Shoes initially used a proprietary ecommerce platform that suffered from long page load times and few customization options. Platform upgrades were necessary to amend these issues, however, the company became frustrated with the gruesome and expensive upgrade cycle. With web traffic and conversions decreasing, Rogan’s Shoes needed a stable platform.
Solution
Rogan’s Shoes found a perfect fit with Znode. The .NET framework of Znode helped improve page load times and site speed, contributing to Rogan’s Shoes significantly boosting conversions within six months of launching the platform. Znode’s multi-store functionality allowed the company to create five different online stores for specific types of footwear, and apply a virtual catalog for each of these stores through the Znode PIM. Additionally, Znode’s open API allowed for seamless integration with interfaces such as PayPal and Authorize.net, contributing to a convenient shopping experience and updatable platform that can easily house the over 10,000 items Rogan’s Shoes has available online.