Master B2B Fireside Chat: Enabling New Growth Channels with Digital Tools - The what, why, and how for B2B manufacturers

Master B2B’s Brian Beck, Znode’s Tom Flierl and Avalara’s Brian Kelly enjoyed a fireside chat with Shannon Zonca, the Senior Director – Contract eCommerce at MillerKnoll, and Rob Richardson, the Senior Digital Product Manager at MillerKnoll, about how a manufacturer can grow its digital business without creating issues around channel conflict.

In this interview, you’ll hear more about:

• How a manufacturer can take advantage of their dealer network to grow their online sales.

• The opportunities – and pitfalls to avoid – of growing your digital business internationally.

• How to use your customers and distribution partners to help create your product roadmap.

• Why “share of wallet” may be the most useful metric to take the temperature of your digital business. 

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